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Top Stories of 2025: Americans Turn to TikTok for News – But Not in the Way You Might Think

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Top Stories of 2025: Americans Turn to TikTok for News – But Not in the Way You Might Think

This story was originally published on Jan. 23, 2025. We’re republishing it as part of our countdown of top stories of the year.

TikTok: A New Source of News for Millions

Haven’t heard enough about TikTok this week? Even amid significant shifts regarding its future, TikTok remains a vital information source for countless Americans. So, the thought of its potential disappearance is understandably unsettling.

According to a Pew Research survey, 52% of TikTok users utilize the app for news—though the nature of that news might surprise you. While one might expect that users primarily follow established journalists or news outlets, the reality reflects a more nuanced landscape.

The Unexpected Sources of Information

A stark 14% of U.S. adults follow at least five journalist-related accounts. This indicates that while traditional news sources still exist on the platform, they are far from the primary method of information consumption. The question arises: where are the other users obtaining their news?

An analysis indicates that a surprising 53% of American adults follow at least five non-journalist accounts discussing politics. Additionally, 41% follow accounts focused on general news, suggesting a significant preference for grassroots or community-driven discussions over conventional news reporting.

Political Interest Over Traditional News

This discrepancy unveils an interesting dichotomy in the way Americans engage with news. It seems they are more intrigued by the political drama and discussions that dominate TikTok rather than the broader spectrum of news events. For PR professionals, who often see themselves as “news junkies,” this presents a challenge: how do you engage an audience that favors the spectacle over substance?

Trusting the Unknown

Who, then, are TikTok users turning to for news? Curiously, it isn’t influencers or trusted connections; a striking 84% of users state they receive their news from people they don’t know personally. It’s random individuals—algorithmically curated users sharing their takes on current events.

This trend underscores the difficulties for PR professionals looking to navigate this new informational highway. Identifying these casual commentators is a challenging task, as are developing meaningful connections. While established journalists and influencers have recognizable codes of ethics, the fluidity and anonymity of TikTok complicate typical PR outreach strategies.

The Role of Journalists and Influencers

Despite the influence of unknown users, traditional figures in journalism and celebrity influencers still hold sway. A substantial 68% of TikTok news consumers also get their news from influencers or celebrities, and 67% use journalist-based content, albeit they may not directly follow those accounts. Therefore, engagement with these established figures remains essential for reaching larger audiences, even if they aren’t the central source of news for TikTok users.

The Variety of News Consumption

Interestingly, traditional news articles still find a place within TikTok’s primarily video-oriented landscape. A notable 57% of users report that text-based news articles, often reposted or linked, contribute to their news intake. Furthermore, 55% find breaking news on the platform. However, the most prevalent forms of content seem to blend humor and opinion: 84% engage with funny posts regarding current events, and 80% enjoy opinion content.

This revelation suggests that news consumption on TikTok transcends the traditional boundaries of journalism, venturing into entertainment, humor, and social commentary.

Navigating a Complex Media Landscape

For PR professionals, the challenge will be to adapt to this evolving communication landscape. Embracing creativity and unconventional content while targeting a broad spectrum of influencers, journalists, and casual users may unlock unique engagement opportunities.

As TikTok continues to evolve, so too must the strategies and mindsets of those looking to utilize the platform for communication and outreach. Embracing this new landscape may indeed yield remarkable benefits, provided organizations remain adaptable and innovative in their approach.

For those interested in diving deeper into the dynamic world of social media, attending events such as Ragan’s Social Media Conference at Walt Disney World from March 19-21 could provide valuable insights and networking possibilities.

Allison Carter is editorial director of PR Daily and Ragan.com. Follow her on LinkedIn.

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Politics Update: Minister Stumbles on Farage’s Suggestion of Labour Defections | Politics News

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Politics Update: Minister Stumbles on Farage’s Suggestion of Labour Defections | Politics News

Turmoil in British Politics: Robert Jenrick’s Bold Exit

Welcome back to the Politics Hub, where we navigate the evolving landscape of British politics. Recently, the political arena has witnessed significant upheaval as Robert Jenrick, formerly of the Conservative Party, decisively made his exit to join forces with Nigel Farage and Reform UK. This bold move has sent ripples through the political fabric of the United Kingdom, raising questions about party loyalty, accountability, and the future of conservative politics in Britain.

A Sudden Departure

Jenrick’s exit from the Conservative Party was not just a minor footnote in political gossip; it was executed under the watchful eyes of Kemi Badenoch, a prominent figure within the party. The abrupt nature of his departure has fueled speculations and debates regarding internal dynamics in the Conservative Party. At its core, Jenrick’s decision seems to stem from a growing dissatisfaction with the party’s direction and leadership.

A Critical Outlook

In his statements to various newspapers, Jenrick has expressed a vehement critique of both the Conservative and Labour parties. Writing in The Telegraph, he referred to the current political landscape as a battleground characterized by incompetence. His assertion that both major parties “broke Britain” indicates a deep-seated frustration with their governance. Jenrick elaborated that these parties are “dominated by those without the competence or backbone needed to fix it,” highlighting a pervasive sense of disillusionment.

A Call to Accountability

As he laments the ideological failures of the Conservative Party, Jenrick underscored the inability of its leadership to acknowledge their shortcomings. “The Conservative Party can’t admit— to themselves or to the British people—what it’s done,” he remarked. This statement encapsulates his larger concern about a lack of accountability and a refusal to engage in meaningful introspection. According to him, the party is not just unrepentant; it remains fundamentally unchanged in its approach and ideology.

Friction Within Party Lines

Adding another layer to the unfolding drama, Jenrick revealed that he had faced reprimands from his Tory peers for criticizing decisions that could reflect poorly on the party. This friction highlights a troubling aspect of party politics: when members prioritize party loyalty over honest discourse, it can stifle necessary conversations about the direction and values of the party itself. Jenrick’s criticisms suggest that he values transparency and honesty, even at the cost of party unity.

A Cautious Observation of Future Leadership

Interestingly, while Jenrick has expressed respect for Kemi Badenoch, he did not hold back in questioning her viability as a future leader. He bluntly stated that her chances of winning the next election were comparable to those of the Green Party. This declaration further emphasizes his discontent, suggesting that he sees little hope for a credible conservative alternative under current leadership.

No Thoughts of Reconciliation

As he charts a new course with Reform UK, Jenrick has made it clear that he does not foresee any electoral partnership between his new organization and the Conservative Party. This positions his departure not merely as a personal decision but as a broader critique of the Conservative ethos, one that he believes has fundamentally betrayed its principles during periods of governance.

Addressing the Broader Issues

Jenrick’s criticisms don’t stop at party leadership; he pointed to systemic issues like rising immigration rates, increased governmental borrowing, and overcrowded prisons as evidence of Conservative failures. Each of these points serves as a touchstone for his argument, illustrating his belief that both major parties have lost their way in addressing the pressing concerns of the electorate.

As we continue to monitor this evolving situation, it remains to be seen how these developments will shape the future landscape of British politics. With voices like Jenrick’s emerging alongside Farage’s Reform UK, the political conversation in Britain is sure to take on new dimensions that could impact both the Conservative Party and the broader electoral framework.

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Wisconsin Democrats Unveil Series of Election Bills Before Midterms | Politics

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Wisconsin Democrats Unveil Series of Election Bills Before Midterms | Politics

Democrats Introduce Automatic Voter Registration Bill in Wisconsin

In a bold move to reform the electoral process, state Democratic lawmakers in Wisconsin have unveiled a comprehensive package of 25 bills aimed at protecting voters and strengthening election integrity. Among these proposals, one of the most significant is an initiative that would establish automatic voter registration for eligible citizens. This approach is designed to simplify the voting process and enhance participation.

The Push for Automatic Voter Registration

Automatic voter registration (AVR) has gained traction across the United States, with 25 states and Washington, D.C. already adopting similar legislation. This method ensures that individuals are automatically registered to vote unless they choose to opt out. According to the Voting Rights Lab, implementing AVR could significantly increase voter turnout and streamline the registration process.

State Representative Clinton Anderson (D-Beloit) emphasized the importance of reducing barriers to voting. “We think that, no matter who you vote for, there should be less guardrails and hurdles to voting than there currently are,” he stated. The aim of this legislation is to create a more inclusive electoral environment where all eligible residents can easily participate in democracy.

Shortening Residency Requirements

Another key aspect of the proposed legislative package is the plan to shorten the residency requirement for voters. Currently, Wisconsin mandates that individuals must reside at their registered address for 28 days before they are eligible to vote in that location. The new proposal seeks to reduce this timeframe to 10 days, reverting to the regulation that was in place prior to 2011. This change is intended to provide greater flexibility for those who may move frequently or are new to the area.

Firearms and Polling Places

In addition to these reforms, the Democratic lawmakers are also advocating for a bill that would prohibit individuals from carrying firearms within 100 feet of polling places or locations where election officials conduct canvass or recount activities. This measure aims to ensure a safe and secure environment for voters, allowing them to cast their ballots free from intimidation and fear.

Republican Response to the Legislation

On the same day that the Democratic bill package was introduced, Assembly Republicans held a news conference at the state capitol. While a reporter from 27 News was present and prepared to address the election bills, Republican lawmakers only entertained a few questions and refrained from commenting on the proposed legislation. This lack of engagement may suggest a waiting game as both parties examine the impacts and implications of the new proposals.

Looking Ahead: Voter Engagement in Wisconsin

As the discussion around these legislative changes continues, voter engagement remains a focal point for Wisconsin Democrats. Automatic voter registration, a shortened residency requirement, and heightened security measures at polling places represent steps toward a more accessible electoral process. Advocates believe that these changes could empower more residents to make their voices heard in upcoming elections.

The landscape of voting in Wisconsin is poised for transformation as these legislative efforts progress. With a commitment to protecting voters, the conversation is just beginning, and the results of these proposals could significantly shape the future of elections in the state.

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ICE No. 2 Exits Position to Enter Run for Ohio’s Battleground House District

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ICE No. 2 Exits Position to Enter Run for Ohio’s Battleground House District

Madison Sheahan Resigns from ICE to Run for Congress in Ohio

On Thursday, Madison Sheahan, the Deputy Director of Immigrations and Customs Enforcement (ICE), made headlines with her announcement to resign from her post and launch a Congressional campaign in Ohio. This move places her squarely into a highly competitive Republican primary race for a seat in the state that has grown more favorable to GOP candidates due to recent redistricting efforts.

Campaign Launch and Positioning

In a video announcing her candidacy, Sheahan was quick to leverage her ICE experience while launching a pointed attack on her opponent, Democratic Representative Marcy Kaptur. She asserted, “In less than one year at ICE, I’ve stopped more illegal immigration than Marcy Kaptur has in her 43 years in Washington.” This statement underscores her strategy of framing herself as a proactive, reform-minded candidate ready to challenge the status quo in Congress.

Sheahan’s remarks not only highlight her accomplishments but also aim to resonate with constituents who prioritize immigration issues. “Ohio neighborhoods are safer, thanks to President Trump and ICE,” she stated, adding a personal touch by invoking her family background in farming, emphasizing a down-to-earth perspective on accountability and success.

The Competitive Landscape

Sheahan’s entry into the race adds to a growing field of Republican candidates vying for a chance to unseat Kaptur, who has represented the district since 1983. As of now, the GOP primary field boasts more than half a dozen candidates, including state Rep. Josh Williams and Derek Merrin, a former state lawmaker who previously ran against Kaptur. The primary is slated for May 5, making it a critical moment for all contenders.

While Republican candidates engage in what is anticipated to be a “messy primary,” Kaptur’s campaign is focused on addressing local issues. A spokesperson for her campaign noted, “Congresswoman Kaptur is focused on delivering real results for her constituents,” mentioning her efforts to lower living costs, safeguard access to healthcare, and attract significant investments into Northwest Ohio.

The Political Context

The timing of Sheahan’s campaign coincides with a crucial election year for House Republicans, who are bracing for races in districts that have shifted dramatically due to redistricting. Recently, the Ohio legislature redrew the boundaries of the 9th District to create a more GOP-friendly electorate. Historical voting patterns have shown that under the new district lines, Trump would have secured a win in Kaptur’s district by a margin of 11 percentage points, a substantial shift from the previous 7-point advantage.

However, even with these favorable changes, the race is still forecasted as a “Toss Up” by the nonpartisan Cook Political Report. Kaptur narrowly defeated Merrin in the 2024 general election, illustrating the district’s competitive nature and reflecting broader trends in which Democrats can still prevail in battleground areas.

Trump’s Influence on the Race

Former President Trump’s involvement in this election cycle is also noteworthy. Previous endorsements have played a vital role in swaying GOP primary outcomes, as evidenced by his support for Merrin in the last cycle. However, Trump has yet to express any formal backing for candidates in this particular primary, leaving the field open for contenders like Sheahan to foster their campaigns independently, while positioning themselves as aligned with Trump’s immigration policies and agenda.

Sheahan’s Credentials and Messaging

Sheahan’s campaign messaging heavily emphasizes her work under the Trump administration, particularly her involvement in efforts to bolster ICE operations. In her launch video and resignation letter, she detailed her commitment to addressing immigration challenges. “When the call came to help President Trump clean up the dangerous immigration mess, as Deputy Director of ICE, I answered the call,” she stated, signaling to voters her dedication to law and order.

By focusing on her operational experience and family values, Sheahan seeks to cultivate a relatable and authoritative image. Her journey from a federal agency to a potential seat in Congress encapsulates a broader narrative of candidates leveraging their professional backgrounds as qualifications for public office.

The Road Ahead

As the primary election draws nearer, Sheahan’s campaign will likely intensify, emphasizing her immigration record and contrast with Kaptur’s long tenure in Washington. In a district that remains closely watched, the unfolding dynamics will be crucial not only for the candidates involved but also for the Republican Party’s overarching strategy as it aims to retain and potentially expand its influence in the House of Representatives.

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